Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
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Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
Episode 9: Unlocking Your Audience's Pain Points: The Question-Driven Approach
The Nouveau Podcast
31 minutes
8 months ago
Episode 9: Unlocking Your Audience's Pain Points: The Question-Driven Approach
In Episode 9, we're understanding your audience's actual struggles. Because let's face it: creating content or products in a vacuum? That's a recipe for disconnect. We’re moving beyond assumptions and taking a "question-driven" approach to build genuine customer connections. We'll explore why understanding pain points isn't just a "nice-to-have," but the foundation of strong customer relationships. We'll delve into how to build emotional connections, making your brand feel meaningful and uniq...
The Nouveau Podcast
Stop selling stuff and start selling meaning. If your side hustle feels like it's drowning in a sea of competitors, you're missing the most powerful marketing tool you have: Your Values. This isn't about fluffy branding—it's about building deep trust that converts. When a customer buys from you, they aren't just getting a service; they are validating their own beliefs. Your Challenge: Can you clearly connect your core value (e.g., Simplicity, Transparency, Community) to a specific featu...
