
How much does landing zone really matter? In this episode of The Novi AI Roundup, we explore how precision targeting is reshaping development planning in the Midland Basin. Drawing from the technical paper “Enhancing Production Efficiency: The Impact of Precision Targeting in the Midland Basin”, we break down how machine learning reveals meaningful performance differences within benches, and how optimizing targeting decisions can unlock over $2 million in additional value per well.This podcast episode is based on the technical paper “Enhancing Production Efficiency: The Impact of Precision Targeting in the Midland Basin”, authors: S. Christian, T. Cross, J. Garzon. Download the full paper here.