In this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry. She discusses the growth of her brand, the importance of customer education, and the impact of COVID-19 on nail care trends. Christina emphasizes the significance of community upliftment and the playful yet joyful nature of her brand, while also reflecting on the challenges and opportunities within the beauty industry.TAKEAWAYS: ...
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In this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry. She discusses the growth of her brand, the importance of customer education, and the impact of COVID-19 on nail care trends. Christina emphasizes the significance of community upliftment and the playful yet joyful nature of her brand, while also reflecting on the challenges and opportunities within the beauty industry.TAKEAWAYS: ...
The DTC and Retail Flywheel with Benjamin White, Founder & CEO @ Recess
The Omnichannel Marketer
31 minutes
1 year ago
The DTC and Retail Flywheel with Benjamin White, Founder & CEO @ Recess
In this episode, we meet Benjamin Witte from Recess. Recess is a relaxation drink. Recess is spearheading the category, like how RedBull started the energy drink category.Category creation, evolving from digitally native to retail, the DTC & omnichannel flywheel, and the trade-offs with DTC and retail.Topics coveredCategory creationBrand building DistributionAmazonMerchandisingTakeawaysAdaptogens and CBD are functional ingredients not to be confused with the relaxation category....
The Omnichannel Marketer
In this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry. She discusses the growth of her brand, the importance of customer education, and the impact of COVID-19 on nail care trends. Christina emphasizes the significance of community upliftment and the playful yet joyful nature of her brand, while also reflecting on the challenges and opportunities within the beauty industry.TAKEAWAYS: ...
