John and Brian have seen the effects of misalignment from the selling and managing side for the last 50 years combined. In their past positions, they experienced a lack of alignment between departments, inconsistent hiring, lack of onboarding and training, management in place of leadership and unrealistic goals. Having built successful teams and consistently crushed revenue goals, they decided to step up to help businesses identify and fix the broken cogs holding them back from reaching their full potential. Join John and Brian for an unfiltered approach to calling out issues plaguing sales organizations and the strategies to overcome them. New episodes every week!
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John and Brian have seen the effects of misalignment from the selling and managing side for the last 50 years combined. In their past positions, they experienced a lack of alignment between departments, inconsistent hiring, lack of onboarding and training, management in place of leadership and unrealistic goals. Having built successful teams and consistently crushed revenue goals, they decided to step up to help businesses identify and fix the broken cogs holding them back from reaching their full potential. Join John and Brian for an unfiltered approach to calling out issues plaguing sales organizations and the strategies to overcome them. New episodes every week!
Margo White is the No. 1 Expert In Copywriting For Entrepreneurs, and the CEO of Financial Intelligent. 4 years ago, she changed her business direction and went into Copywriting. But not JUST copywriting... There are a lot of great copywriters out there, but no one teaches entrepreneurs how to do their "homework" - develop a strategy, Customer Avatar, narrow down the niche, create a unique approach in communication with their prospects and clients. Her portfolio includes companies like Lifehack.org, Microsoft, 4Over4, AppSmart, Adobe, Heads Up Adviser, and others. Her core belief is that no matter how well designed your funnel is, without a great copy it's nothing but annoying. You don't have to spend time writing copy all by yourself, but you need to communicate effectively with anyone you hire to do this job for you. Margo joins the show to discuss what role a leader plays in creating a copy, how to communicate your ideas with copywriters, and "narrow down the niche" to get more customers and $$$ for your business.
Learn more and connect with Margo:
https://www.instagram.com/meanmarketer/
http://writewithwhite.com/
The One Broken Cog Podcast
John and Brian have seen the effects of misalignment from the selling and managing side for the last 50 years combined. In their past positions, they experienced a lack of alignment between departments, inconsistent hiring, lack of onboarding and training, management in place of leadership and unrealistic goals. Having built successful teams and consistently crushed revenue goals, they decided to step up to help businesses identify and fix the broken cogs holding them back from reaching their full potential. Join John and Brian for an unfiltered approach to calling out issues plaguing sales organizations and the strategies to overcome them. New episodes every week!
