You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth. In this episode, I’m breaking down why traditional market research calls do...
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You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth. In this episode, I’m breaking down why traditional market research calls do...
It’s the fifth instalment of the Business (Re)Building Diaries and in this episode, I’m talking all things secret podcasts, podcast tours and what’s next for IG. Want early access and to secure a VIP spot to work with me on your next launch? → Apply Here → Or, listen to my new Private Podcast This isn’t your typical “here’s what’s working” episode. Instead, it’s a real look at what it means to slow down to speed up - to take a step back, fine-tune, and build something sustainable that actuall...
The One Woman Show with The Social Britify
You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth. In this episode, I’m breaking down why traditional market research calls do...
