You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth. In this episode, I’m breaking down why traditional market research calls do...
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You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth. In this episode, I’m breaking down why traditional market research calls do...
It’s the third instalment of the Business (Re)Building Diaries and in this episode, I’m getting vulnerable and being honest about how I’m feeling, plus the steps I have resisted taking. Come behind the scenes of my live group program, messaging and positioning shift, public speaking ventures and my latest investment → My Mental Health. This isn’t your typical “here’s what’s working” episode. Instead, it’s a real look at what it means to slow down to speed up - to take a step back, fine-tune, ...
The One Woman Show with The Social Britify
You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth. In this episode, I’m breaking down why traditional market research calls do...
