You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth. In this episode, I’m breaking down why traditional market research calls do...
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You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth. In this episode, I’m breaking down why traditional market research calls do...
The Expert Panel: Gillian Perkins - Why You Didn’t Miss the YouTube Boat (And How to Use It to Grow & Sell)
The One Woman Show with The Social Britify
57 minutes
1 month ago
The Expert Panel: Gillian Perkins - Why You Didn’t Miss the YouTube Boat (And How to Use It to Grow & Sell)
Confession time: I love YouTube. I can’t resist a deep-dive skincare review or a “day in the life” vlog. But II assumed if you didn’t start your channel back in 2012 you’d missed the boat. However, Gillian Perkins, CEO of Startup Society and the brains behind a 700k+ subscriber channel has proved me wrong. In this episode, we chat about how YouTube could be your business growth fast-pass and how you can use it to generate leads for your business for weeks, months and even years regardless of ...
The One Woman Show with The Social Britify
You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth. In this episode, I’m breaking down why traditional market research calls do...
