You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth. In this episode, I’m breaking down why traditional market research calls do...
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You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth. In this episode, I’m breaking down why traditional market research calls do...
Trend Talk: ‘Build in Public’ Launching (and Why Close Friends is the VIP Room You Need)
The One Woman Show with The Social Britify
28 minutes
7 months ago
Trend Talk: ‘Build in Public’ Launching (and Why Close Friends is the VIP Room You Need)
We need to discuss how everyone is ditching the slide decks and STILL selling out, just using Instagram Stories. More specifically, Close Friends Stories. You know, that little green circle? Yeah - turns out, it’s the new secret sales weapon in 2025. In this Trend Talk episode, I’m breaking down how you can build anticipation and trust without the tech stack (even if your offer isn’t finished yet). ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to ge...
The One Woman Show with The Social Britify
You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth. In this episode, I’m breaking down why traditional market research calls do...
