You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth. In this episode, I’m breaking down why traditional market research calls do...
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You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth. In this episode, I’m breaking down why traditional market research calls do...
Welcome to the Trust Desert (Why Your Content Needs to Hit The Trust-Trifecta)
The One Woman Show with The Social Britify
31 minutes
6 months ago
Welcome to the Trust Desert (Why Your Content Needs to Hit The Trust-Trifecta)
The experts are calling it the Trust Desert - And we’re definitely not imagining it… people are taking way longer to buy, engaging less with content and it’s simply feeling harder to connect with our audience. But this isn’t game-over for the online space, you just need the right strategy to stand out in the sea of sameness and build upon the trust you’ve already worked so hard to establish. With my ABC approach, you can ensure your audience not only believes in you and your offer, but trusts...
The One Woman Show with The Social Britify
You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth. In this episode, I’m breaking down why traditional market research calls do...
