Choose Your Followers Carefully.

Power Of A Well Selected Market - "Don't play blind archery."

I'm going to tell you a secret that virtually no other high-priced copywriter will ever admit: 

at least half the battle is won via selection, not "creative" ie. message, copy, offer, etc. 

 Mediocre marketing aimed at a very well selected target will get superior results. Exceptional

 marketing aimed at a sloppily selected market may, at best, deliver mediocre results. Selection

 is where it's at.

I challenge businesspeople to create a very, very detailed profile of their current typical

 customer and their ideally desired client. Your success at attracting or finding the ones you

 want depends on knowing what you're looking for.

By Dan Kennedy