In this episode of The Optimised Practice Podcast, host Brian Fitzpatrick talks with Phil Marshman from Pioneer Podiatry in Mackay, Queensland. For over 15 years, Phil has built a successful practice in a regional community. He shares his secrets to not only surviving, but thriving.
What you'll learn in this episode:
Community-Driven Marketing: Discover why a long-term commitment to community and trust is more effective than quick-win ads.
Creative Recruitment: Learn how a structured new graduate program can attract top talent, even in rural areas.
The Power of Allied Health Assistants: Find out how delegating tasks to assistants can make your practice more efficient and profitable.
Intentional Work-Life Balance: Hear how Phil works a four-day week to prioritise family and prevent burnout.
This episode is a must-listen for anyone in healthcare looking to build a sustainable and personally fulfilling business.
Watch this on Youtube: