Many of the attendees at Outpost are there to connect with “media and influencers” – but who is that exactly? Well, Terry Stanley is one (or both?) of them. With 30 years of furiously-paced journalism behind her, Stanley has influenced the point of view of millions of readers with articles about marketing and advertising, entertainment and pop culture, startups and Fortune 100 companies. As a veteran print and digital journalist, Stanley treats the reporting business like a full-contact sport. After graduating from Columbia, Stanley came up in a world of journalism before the Internet in what were male-dominated press rooms. She now can be found on any given day writing for Adweek, L.A. Times, DGA Quarterly, Emmys.com and then heading over to the gym to teach a killer boot camp. We sat down with her at the Outpost Trade Retreat at The Fort at Mammoth Mountain to hear some of her story and her point of view as a journalist.

Stanley has stayed successful over the years by pitching the stories that no one else was pitching. In her 20+ year relationship with the AdWeek family, they now come to her for trending stories and new ways to connect the dots in the barrage of information available to us all day, every day. “There’s a story around every corner” is an age-old truism, but in today’s deluge of content it’s the stories with quality observations and consideration that gets shared around on our feeds. So amongst all the click-bait headlines out there, Stanley strives to ensure that her smart-ass commentary gets published via syndicated channels and cuts to the bone of the cultural zeitgeist we are all hurdling through together.