We are Outvertising, the LGBTQ+ advocacy group for the advertising and marketing industry. In our podcast, you'll hear us talk to inspiring LGBTQ+ leaders and allies, and discuss topics that matter to our community and our industry.
All content for The Outvertising Podcast is the property of Outvertising and is served directly from their servers
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We are Outvertising, the LGBTQ+ advocacy group for the advertising and marketing industry. In our podcast, you'll hear us talk to inspiring LGBTQ+ leaders and allies, and discuss topics that matter to our community and our industry.
Welcome to our first Outvertising podcast, brought to you by advertising and marketing's LGBTQ+ lobby group. Hosted by Joanne Oatts, every month you'll enjoy chat about industry issues that matter to our community. In this episode Joanne is joined by Christopher Kenna, Lee Manton and Mark Runacus to talk about our Outvertising guide, helping brands and their partners create truly
LGBTQ+ inclusive advertising. +++++++++++++++++++++++++++
USEFUL LINKS
The Outvertising Guide - https://www.outvertising.org/outvertising-download ++++++++++
Brand Advance
https://www.brandadvance.co/ ++++++++++
MullenLowe
https://www.mullenlowegroup.com/ ++++++++++ .
Wax/On
https://wearewaxon.com/ ++++++++++
Channel 4 Diversity in Advertising Award
https://www.4sales.com/diversityaward
Channel 4 reports on representation & diversity
https://www.channel4.com/corporate/about-4/operating-responsibly/diversity
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ANA Study on Contextually Relevant Advertising
Adweek article: https://www.adweek.com/agencies/culturally-relevant-ads-drive-brand-growth-ana-study/ ++++++++++
ANA article: https://www.ana.net/blogs/show/id/mm-blog-2019-09-see-all
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Further reading: https://www.ana.net/miccontent/show/id/rr-2019-pq-media-aimm-multicultural-media-exec-summary ++++++++++
Smirnoff/LGBT Foundation Bar tender training programme
https://lgbt.foundation/smirnoff ++++++++++
Gillette Canada - Dad teaches transgender son to shave
https://www.youtube.com/watch?v=AR-JkiNQ_Ro
Rowse Honey 'The Three Bears'
https://www.youtube.com/watch?v=opaabUoodWM ++++++++++
AXE 'Is it okay for guys...?'
https://www.youtube.com/watch?v=0WySfa7x5q0 ++++++++++
The Outvertising Podcast
We are Outvertising, the LGBTQ+ advocacy group for the advertising and marketing industry. In our podcast, you'll hear us talk to inspiring LGBTQ+ leaders and allies, and discuss topics that matter to our community and our industry.
