On the Own the Moment Podcast we explore the complex and always-evolving landscape of marketing, advertising and branding, and try to get to the bottom of what it means to be a truly memorable and successful brand.
The Own the Moment Podcast is brought to you by Komo, a Complete Customer Engagement Platform that helps brands cut through the noise and truly “Own the Moment”.
Learn more at komo.tech
Hosted on Acast. See acast.com/privacy for more information.
On the Own the Moment Podcast we explore the complex and always-evolving landscape of marketing, advertising and branding, and try to get to the bottom of what it means to be a truly memorable and successful brand.
The Own the Moment Podcast is brought to you by Komo, a Complete Customer Engagement Platform that helps brands cut through the noise and truly “Own the Moment”.
Learn more at komo.tech
Hosted on Acast. See acast.com/privacy for more information.
Today’s guest is Andy Nairn, one of the most respected (and awarded) brand strategists in the world. Andy has been named the Top Brand Strategist in the UK by Campaign magazine 3 years in a row, and won 24 IPA Effectiveness awards. His list of achievements quite literally goes on and on. Andy co-founded the agency Lucky Generals, whose clients include Amazon, Virgin Atlantic and Yorkshire Tea.
Andy and I had a fascinating discussion around how to uncover creative insights, the role of brand purpose in advertising, whether or not they’d work with a fossil fuels company and why he thinks advertising needs to get rid themselves of the idea that it's “vulgar to sell”.
Andy is simply one of the most engaging and clever people I’ve spoken to, so this is a must listen for anyone in marketing, advertising or the creative industry. I hope you enjoy the show.
Links
- Learn more about Komo at https://www.komo.tech
- Vote for guests, submit feedback and win prizes at https://www.ownthemomentpod.com
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Hosted on Acast. See acast.com/privacy for more information.