On the Own the Moment Podcast we explore the complex and always-evolving landscape of marketing, advertising and branding, and try to get to the bottom of what it means to be a truly memorable and successful brand.
The Own the Moment Podcast is brought to you by Komo, a Complete Customer Engagement Platform that helps brands cut through the noise and truly “Own the Moment”.
Learn more at komo.tech
Hosted on Acast. See acast.com/privacy for more information.
On the Own the Moment Podcast we explore the complex and always-evolving landscape of marketing, advertising and branding, and try to get to the bottom of what it means to be a truly memorable and successful brand.
The Own the Moment Podcast is brought to you by Komo, a Complete Customer Engagement Platform that helps brands cut through the noise and truly “Own the Moment”.
Learn more at komo.tech
Hosted on Acast. See acast.com/privacy for more information.
Today’s guest is Patrick Millington Buck, Senior Marketing Manager of Commercial Partnerships at Virgin Australia, joining us for an insightful discussion on the power of meaningful commercial partnerships.
We explored how some of Virgin's more high-profile collaborations with the likes of the AFL, Starlight Children's Charity, What Ability, and OzHarvest came to be, and Patrick's own framework for assessing which partnerships to focus on, and how to measure their success.
Enjoy the show!
*This episode was recorded live from the Seven House at SXSW Sydney in late October 2023.
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