On the Own the Moment Podcast we explore the complex and always-evolving landscape of marketing, advertising and branding, and try to get to the bottom of what it means to be a truly memorable and successful brand.
The Own the Moment Podcast is brought to you by Komo, a Complete Customer Engagement Platform that helps brands cut through the noise and truly “Own the Moment”.
Learn more at komo.tech
Hosted on Acast. See acast.com/privacy for more information.
On the Own the Moment Podcast we explore the complex and always-evolving landscape of marketing, advertising and branding, and try to get to the bottom of what it means to be a truly memorable and successful brand.
The Own the Moment Podcast is brought to you by Komo, a Complete Customer Engagement Platform that helps brands cut through the noise and truly “Own the Moment”.
Learn more at komo.tech
Hosted on Acast. See acast.com/privacy for more information.
Today’s guest is Robert Lopez, the Chief Marketing and Innovation Officer at Norths Collective, an Australian hospitality group that operates 8 venues across New South Wales.
Robert has taken Norths on an expansive journey of digital and marketing transformation. In his own words, the hospitality industry was a laggard in terms of adopting modern marketing, but thanks to Rob and his team, Norths now boast an impressive suite of martech tools across CRM, Data Cleaning, Messaging and Ethical Personalisation.
Robert talked us through the journey, highlighted some of the key decisions along the way and shared some clear examples of how this work is already driving measurable ROI.
I hope you enjoy the episode.
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