On the Own the Moment Podcast we explore the complex and always-evolving landscape of marketing, advertising and branding, and try to get to the bottom of what it means to be a truly memorable and successful brand.
The Own the Moment Podcast is brought to you by Komo, a Complete Customer Engagement Platform that helps brands cut through the noise and truly “Own the Moment”.
Learn more at komo.tech
Hosted on Acast. See acast.com/privacy for more information.
On the Own the Moment Podcast we explore the complex and always-evolving landscape of marketing, advertising and branding, and try to get to the bottom of what it means to be a truly memorable and successful brand.
The Own the Moment Podcast is brought to you by Komo, a Complete Customer Engagement Platform that helps brands cut through the noise and truly “Own the Moment”.
Learn more at komo.tech
Hosted on Acast. See acast.com/privacy for more information.
Today’s guest is Oli Shawyer, the Head of Marketing and Content at Rugby Australia, the codes governing body down under.
It’s an interesting time for global sport. Live sport is almost single-handedly keeping linear TV alive, and at the same time, sports codes and leagues all over the world are scrambling to make sure they can continue to be relevant for every new generation.
Oli and I had a fascinating discussion about why most sports teams don’t do the fundamentals of marketing well, we pondered what global sport would look like if it was run by marketers from Unilever and we talked about what the lasting impact of new sports media like Drive To Survive and The Last Dance will be on global sport.
If you’re a sports fan, this is an episode you just cannot miss. I hope you enjoy the show. #ownthemoment #ownthemomentpod
Links
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#ownthemoment #ownthemomentpod #komotech
Hosted on Acast. See acast.com/privacy for more information.