On the Own the Moment Podcast we explore the complex and always-evolving landscape of marketing, advertising and branding, and try to get to the bottom of what it means to be a truly memorable and successful brand.
The Own the Moment Podcast is brought to you by Komo, a Complete Customer Engagement Platform that helps brands cut through the noise and truly “Own the Moment”.
Learn more at komo.tech
Hosted on Acast. See acast.com/privacy for more information.
On the Own the Moment Podcast we explore the complex and always-evolving landscape of marketing, advertising and branding, and try to get to the bottom of what it means to be a truly memorable and successful brand.
The Own the Moment Podcast is brought to you by Komo, a Complete Customer Engagement Platform that helps brands cut through the noise and truly “Own the Moment”.
Learn more at komo.tech
Hosted on Acast. See acast.com/privacy for more information.
Today’s guest is John Lyons, a Business Director at Gasp!, one of the most interesting agencies going around.
John has spent a career in brand loyalty and consumer promotions and has designed programs for the likes of Lego, Hasbro and Manchester United.
We explored why most brand loyalty is nothing more than inertia (and laziness) the two biggest mistakes brands make when designing loyalty programs and what it would take for John to abandon his favourite toilet paper brand…. A sentence I never thought I’d utter on this podcast…
John was a great guest, with a ton of engaging war stories and learnings from his long career in marketing—I hope you enjoy this discussion!
Links
- Learn more about Komo at https://www.komo.tech
- Vote for guests, submit feedback and win prizes at https://www.ownthemomentpod.com
- Follow the pod on Twitter: https://www.twitter.com/ownthemomentpod
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Hosted on Acast. See acast.com/privacy for more information.