Today’s guest is Simon McCrudden, a Partner at Akcelo, an agency that builds for what they call, “the experience era”, and boasting a client list including McDonalds, TikTok and Netflix. Named by the Australian Financial Review as one of the 100 fastest growing companies in the country, Simon and their team have their finger on the pulse of pop culture and how brands can leverage it to earn attention.

Simon and his team’s entire thesis is that building compelling experiences at every touchpoint along a customer journey is now table-stakes for earning and winning customer attention and love.

Now if that sounded like a bunch of corporate-marketing-babble, keep listening because during this episode we discuss how Virgin turned the absolute worst part of flying into a memorable experience and what Fred Again’s Boiler Room Set means for brands.

We had a fascinating discussion about the attention economy, why it's getting harder for brands to cut through the noise and why Simon believes brands should spend more time trying to find their unique voice, not finding great advertising.

I hope you enjoy this conversation.

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