The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around.
Each episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook.
Welcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.
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The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around.
Each episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook.
Welcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.
How to Optimize Your Business Profile and Outsmart the Competition with Guest Kyle Bailey
The Ownership Advantage w/Tanner O’Brien
1 hour 21 minutes
5 days ago
How to Optimize Your Business Profile and Outsmart the Competition with Guest Kyle Bailey
Welcome to ”The Ownership Advantage,” where we dive deep into the latest trends and actionable insights for business owners looking to outwork the competition and truly show up where it matters. In this episode, Tanner sits down with home service marketing expert Kyle Bailey, who brings over 15 years of experience in navigating the constantly changing landscape of local search, AI-driven online discovery, and digital visibility.
Whether you’re a local service-based business owner or an entrepreneur curious about AI search, Google Maps, and the ever-shrinking front page, today’s conversation is packed with wisdom that will help you make the most of your marketing dollars. Kyle Bailey shares how Google’s AI overviews and platforms like ChatGPT and Perplexity are shifting consumer behavior, and why showing up on more than just Google is now crucial. Get ready for hands-on strategies—from Google Business Profile optimization and review management, to digging into the details of consumer search everywhere.
You’ll walk away with clear actions you can implement right now to strengthen your online presence, plug the leaks in your lead generation systems, and better position yourself for the future of local search. Let’s get after it!
00:00 ”Google’s Evolution: Ads Over Organic”
09:10 ”Responding to Bad Reviews Reasonably”
14:56 Evolving Search Model Trends
16:45 ”AI, Reviews, and Search Impact”
27:12 ”Optimize Homepage for Conversions”
29:31 ”Boosting Customer Reviews Easily”
33:33 Customer Engagement and Future Insights
43:27 ”AI’s Impact on Google Search”
45:42 ”Google Maps and Zero-Click Searches”
55:02 AI Models and Local Search Trends
01:00:45 ”AI Search vs. Maps’ Future”
01:01:43 Google’s Dominance: User Experience
01:09:58 Building Relationships After Reviews
01:12:35 Maximizing Profit Through Engagement
01:17:52 ”Modern Surveillance and Technology Shift”
The Ownership Advantage w/Tanner O’Brien
The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around.
Each episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook.
Welcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.
