Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries.
Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses.
Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.
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Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries.
Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses.
Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.
112. A hyper focused approach to Marketing & Ecommerce with Nima Sotoadeh - Founder & CEO at Broya
The Pack Heavy Podcast
45 minutes
2 years ago
112. A hyper focused approach to Marketing & Ecommerce with Nima Sotoadeh - Founder & CEO at Broya
Highlights from today’s conversation with Nima:
Lifestyle Design
Value propositions to focus on
What’s in a name?
Focus = growth
Ecomm | Marketing & FB ads
Packaging evolution & innovation > Spout Pouches & Single serve Cans
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Founded in 2015 and located in Toronto, Ontario - Broya produces 100% organic and grass fed bone broth in 4 different flavors - all of which are packaged up in stunning flexible spout pouches - and two classics - Beef & Chicken, both of which are presented in somewhat innovative 250ml cans.
With a hyper intentional focus on each step of the supply chain process, all Broya products are made from grass-fed and happily raised animals from local farms - allowing their key Value propositions (local farmers, happy animals, a thriving environment, gut health & immune system support) to really shine through.
Nima and the team are driving the business primarily through their Ecomm platform and several retail locations across Ontario including Whole Foods, Healthy Planet, Sobeys, Fresh City Farms and other healthy independent retail locations.
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Find the Broya here:
Web: https://broyaliving.com/
IG: @broyaliving
Twitter: @nimasoco
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👉 Check out this episode & leave a review on the following platforms :
Spotify: https://spoti.fi/3Fb2hC3
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Podbean: https://bit.ly/3hbBPAn
👉 Please support this podcast by checking out our show sponsor FoodPak
👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com
The Pack Heavy Podcast
Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries.
Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses.
Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.
