George Perreira, Vice President of Business Development at a core data design studio and print house, shares his journey and insights on adversity, innovation, and taking risks in sales. He emphasizes the importance of not being afraid to fail and taking calculated risks to achieve success. Perreira also discusses the challenges his company faced during the COVID-19 pandemic and how they overcame them. He highlights the significance of building relationships, being persistent, and working hard in order to achieve goals.

Takeaways

Don't be afraid to fail and take risks in order to achieve success.
Building relationships and surrounding yourself with great people is crucial.
Hard work and persistence are key to overcoming challenges and achieving goals.
Innovation is important in business and sales, and can lead to growth and success.
Prepare for the unexpected and have contingency plans in place to overcome challenges.

Chapters

00:00 Introduction and Getting Started
02:15 George Perreira's Background and Career Progression
09:39 Facing Adversity and Overcoming Challenges
21:22 The Importance of Innovation in Business and Sales
25:01 Challenges in the Packaging Industry and Lessons Learned
29:42 Tips and Recommendations for Sales Professionals
33:01 Lessons from Failure and Building Resilience
36:08 Final Thoughts and Conclusion