How to optimize product feed management at scale on Google & Meta (w/ Nick Handley)

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The paid media lab

Lunio

25 episodes

1 week ago

The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months. Presented by James Deeney and brought to you by Lunio, the ultimate anti-IVT tool. Get more free PPC tools, webinars, and resources at: https://www.lunio.ai/resource-library

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How to optimize product feed management at scale on Google & Meta (w/ Nick Handley) | S1, EP5

The paid media lab

26 minutes 57 seconds

9 months ago

How to optimize product feed management at scale on Google & Meta (w/ Nick Handley) | S1, EP5

This episode of the Paid Media Lab podcast featured PPC Expert Nick Handley discussing product feed optimization at scale, how to accurately measure the impact of marketing, and much more.

Nick is the head of Paid Media Performance at performance marketing agency Impression, and has years of experience under his belt working alongside leading brands.

We spoke to Nick about the importance of product feed optimization, and what to do when you initially adopt a product feed that's in a 'less than ideal' condition. We also discussed Nick's core personalization strategies, vehicle ads on Google, cross-platform integration, and a whole host of important topics that performance marketers need to stay on top of--including: Timestamps: 00:00 - Intro 02:33 - An overview of Nick’s approach to a case study involving an automotive client 05:08 - First steps when dealing with a large / unorganized product feed 08:12 - What vehicle ads are, and how they differ from general shopping ads 10:10 - Creating personalised feeds for Meta 15:24 - Getting quality first-party information in the automotive industry 17:12 - Why measuring the holistic impact of marketing is so difficult in 2025 and beyond 20:07 - Using incrementality & uplift tests to measure impact 22:24 - Nick’s key advice for performance marketers & the importance of feed quality 25:16 - Final thoughts / outro

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https://www.lunio.ai/resource-library