Optimizing Performance Max for eCommerce: High-impact tips (w/ Kirk Williams)

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The paid media lab

Lunio

28 episodes

1 week ago

The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months. Presented by James Deeney and brought to you by Lunio, the ultimate anti-IVT tool. Get more free PPC tools, webinars, and resources at: https://www.lunio.ai/resource-library

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Optimizing Performance Max for eCommerce: High-impact tips (w/ Kirk Williams) | S2 EP3

The paid media lab

28 minutes 36 seconds

7 months ago

Optimizing Performance Max for eCommerce: High-impact tips (w/ Kirk Williams) | S2 EP3

In this episode of the Paid Media Lab, we’re joined by Kirk Williams - founder of ZATO Marketing, TEDx speaker, and 2025’s 3rd most influential PPC expert - to break down exactly how to optimise PMax for eCommerce success.

Whether you’re managing a single-product Shopify store or a large multi-brand catalogue, Kirk’s advice will help you turn underperforming PMax campaigns into high-performing ROI machines.

Timestamps:

0:00 - Intro

3:55 - How PMax differs from other campaign types

6:29 - PMax campaign structures for shopify stores

13:57 - Feed optimization best practices

19:33 - How to get more insights from PMax

22:01 - Driving the most revenue from PMax

26:54 - Final thoughts

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Get more free PPC tools, webinars, and resources at:

https://www.lunio.ai/resource-library