Responsive Search Ads: Best practices to boost ROAS (w/ Amy Hebdon)

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The paid media lab

Lunio

25 episodes

1 week ago

The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months. Presented by James Deeney and brought to you by Lunio, the ultimate anti-IVT tool. Get more free PPC tools, webinars, and resources at: https://www.lunio.ai/resource-library

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Responsive Search Ads: Best practices to boost ROAS (w/ Amy Hebdon) | S2 EP2

The paid media lab

31 minutes 3 seconds

5 months ago

Responsive Search Ads: Best practices to boost ROAS (w/ Amy Hebdon) | S2 EP2

In this episode of the Paid Media Lab podcast, we're speaking to Amy Hebdon about the potential of Responsive Search Ads (RSAs) - covering best practices, key strategies, and the all-too-common RSA mistakes to avoid.

Very few marketers know the ins-and-outs of RSAs as well as Amy Hebdon, founder of Paid Search Magic and creator of the famed ‘Magnetic RSAs’ course, where she breaks down every aspect of what successful RSAs look like.

In this episode, we cover everything you need to know about Responsive Search Ads, and get Amy’s insights on what the future holds for them.

Timestamps:

0:00 - Intro

3:01 - What are Responsive Search Ads?5:11 - The key elements for RSA setup

6:56 - Target audience vs. Anti audience

8:54 - How important is the ‘Ad Strength’ metric?

12:04 - Common mistakes & pitfalls to avoid

14:01 - Should you use ChatGPT for RSA ad copy?

15:55 - When you should pin vs. shouldn’t pin

17:34 - Key factors to keep in mind with RSA campaigns

19:08 - Creating & targeting more niche audiences

21:21 - Troubleshooting underperforming RSAs

23:10 - What will the future hold for RSAs?

25:45 - How AI overviews impact PPC

27:34 - Running ads in LLMs?

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Get more free PPC tools, webinars, and resources at:

https://www.lunio.ai/resource-library