The essential elements of high-converting landing pages (w/ Chris Nightingale)

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The paid media lab

Lunio

25 episodes

1 week ago

The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months. Presented by James Deeney and brought to you by Lunio, the ultimate anti-IVT tool. Get more free PPC tools, webinars, and resources at: https://www.lunio.ai/resource-library

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The essential elements of high-converting landing pages (w/ Chris Nightingale) | S1 EP8

The paid media lab

27 minutes 15 seconds

8 months ago

The essential elements of high-converting landing pages (w/ Chris Nightingale) | S1 EP8

In this episode of the Paid Media Lab podcast, we sat down with PPC expert Chris Nightingale to discuss all things landing pages in 2025 and beyond.

Chris is the owner of Can-Do Marketing, having previously worked as the Marketing Lead at AO and the Head of Digital Marketing at Alleyoop to name but a few.

With over 10 years experience in both the B2B and B2C marketing spaces, Chris has an extensive background in all aspects of marketing. He has a particular interest in the power of landing pages, and their potential to turn visitors into long-time customers.

During our chat, we recapped landing page fundamentals that every marketer needs to consider, before diving into more advanced strategies and considerations to see success in 2025 and beyond.

Timestamps:

00:00 - Intro

02:25 - Landing page fundamentals

03:38 - Key landing page mistakes to avoid

06:50 - What % of budget go towards landing pages?

09:01 - Step-by-step: Create landing pages

11:32 - Relating search ad copy to landing page copy

14:38 - PMax landing pages & final URL expansion

17:08 - Should you send paid traffic to blogs?

18:30 - Real-world customer journey examples

20:47 - Building social proof

22:38 - Personalization & dynamic landing page advice

25:55 - Final thoughts

Prefer watching over listening? Subscribe to Lunio's YouTube channel to get full-length video episodes:

https://www.youtube.com/@lunio.ai

Get more free PPC tools, webinars, and resources at:

https://www.lunio.ai/resource-library