The Google Ads optimization checklist to maximize ROAS (w/ Aaron Young)

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The paid media lab

Lunio

25 episodes

1 week ago

The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months. Presented by James Deeney and brought to you by Lunio, the ultimate anti-IVT tool. Get more free PPC tools, webinars, and resources at: https://www.lunio.ai/resource-library

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The Google Ads optimization checklist to maximize ROAS (w/ Aaron Young) | S2 EP6

The paid media lab

28 minutes 55 seconds

4 months ago

The Google Ads optimization checklist to maximize ROAS (w/ Aaron Young) | S2 EP6

Download Aaron Young's Google Ads Optimization Checklist (for free) here: https://www.definedigitalacademy.com/optimise

Looking for a repeatable, structured way to optimize your Google Ads campaigns without burning out or flying blind?

In this episode of the Paid Media Lab, we’re joined by PPC expert Aaron Young - founder of Define Digital Academy, and one of the most trusted and popular voices on YouTube when it comes to paid search.

Aaron walks us through his updated 2025 Google Ads Optimization Checklist - a practical, spreadsheet-based framework that breaks campaign management into clear, actionable steps using his unique S.T.A.B. method:

• Spending & segmentation

• Targeting

• Ads & landing pages

• Bidding

Whether you’re managing Search, Shopping, PMax, Display, Demand Gen or YouTube campaigns, this checklist will help you eliminate guesswork, reduce wasted spend, and scale performance with confidence.

Timestamps:

0:00 - Intro + checklist overview

1:53 - Aaron’s main PPC focuses

3:31 - ‘Golden rule’ for Demand Gen + PMax

6:36 - ‘Optimized targeting’ in Demand Gen

8:26 - How to use the optimization checklist

11:11 - Understanding the S.T.A.B method

14:47 - How to prioritize ad optimization actions

16:12 - How to operationalize & action ad optimizations

18:57 - Actions you shouldn’t overlook

20:01 - Additional tips to enhance ad optimization

22:41 - How to identify & action additional optimizations

27:53 - Final thoughts / outro

Prefer watching over listening? Subscribe to Lunio's YouTube channel to get full-length video episodes:

https://www.youtube.com/@lunio.ai

Get more free PPC tools, webinars, and resources at:

https://www.lunio.ai/resource-library