In this episode, Kaylee Felio chats with MK Valley—CEO and cofounder of SparkServ—about the urgent need for innovation in fixed ops. Together, they unpack why dealerships lag behind other industries in customer experience, and how outdated reliance on phone calls and siloed data stifles growth, profits, and customer loyalty.
MK Valley draws from her deep roots in tech and in automotive, recounting her mission to bridge gaps between service, parts, and technology. She shares her journey launching SparkServ—a one-stop solution that proactively connects with customers, improves team efficiency, and empowers dealerships to win back market share.
From self-serve scheduling to AI-driven inventory management, Kaylee Felio and MK Valley reveal practical steps any dealership can take to move beyond bandaid fixes and build a resilient, growth-focused fixed ops department.
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Takeaways
Integrate service and parts
Use AI to improve decisions
Engage customers proactively
Chapters
00:00 Automotive Scheduling: Fixing Consumer Needs
03:35 "Convenience Over Loyalty Trends"
06:58 Service Advisors' Limited Empowerment
11:55 "Creating Spark: Solving BDC Chaos"
16:20 "Boosting Profit in Auto Deals"
18:55 "Incredible Automotive Industry Insights"
21:38 "Conviction and Curiosity"
25:32 "AI, Efficiency, and Stagnation"
28:27 Service Delays Impact Customer Experience
31:25 Unified Fixed Ops Strategy
Connect with Mk Valley
LinkedIn: https://www.linkedin.com/in/mckennavalleyWebsite: https://www.sparkserv.com/
Kaylee Felio
LinkedIn: https://www.linkedin.com/in/kayleefelio
Website: https://www.partsedge.com