Welcome back to another episode of Conversations with Creatives!Today, I have Maija Malzacher-- on the show! We talk about:  Her passion for tech and helping women embrace the systems we have access too How to integrate tech and AI into your business The fears and misconceptions around AI and what holds people back from using these tools Why now is the time to use tech and so much more! About Maija:  Maija helps women streamline their operations using AI, automation, and intuitive systems that support both their business growth and their well-being. Whether it's integrating AI into daily workflows, automating repetitive tasks, or creating scalable systems that free up time, her mission is to help women build businesses that fit their lives—not the other way around. She believes that business success isn’t about working harder—it’s about working smarter, with the right tools, strategies, and mindset shifts. Through her 1:1 work, digital templates, and strategic insights, she empowers women to navigate the evolving world of technology while staying true to their purpose and values. When she’s not helping clients simplify and scale, you’ll find Maija at home with her 3 littles that never stop moving. (Yes, she finds ways to utilize business tools for her home life as well). They love to travel, gain new experiences, and spend time outdoors.   Follow Maija: HERE   Work with The Passion Pursuit: HERE  Connect:PASSION PURSUIT INSTAGRAM PASSION PURSUIT FB COMMUNITY PASSION PURSUIT TIK TOK