Welcome to The Path to Growth, a podcast by The Channel Company that delves into the strategies and insights driving success in the channel. In each episode, we converse with industry innovators to explore how technology leaders can scale smarter, move faster, and empower their ecosystems to exceed their growth goals. Drawing on The Channel Company's extensive experience in partner engagement, market intelligence, and revenue growth programs, this podcast offers valuable perspectives for navigating the evolving technology landscape on your path to growth.
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Welcome to The Path to Growth, a podcast by The Channel Company that delves into the strategies and insights driving success in the channel. In each episode, we converse with industry innovators to explore how technology leaders can scale smarter, move faster, and empower their ecosystems to exceed their growth goals. Drawing on The Channel Company's extensive experience in partner engagement, market intelligence, and revenue growth programs, this podcast offers valuable perspectives for navigating the evolving technology landscape on your path to growth.
Unlocking Security Sales Success in the IT Channel
The Path to Growth
21 minutes 25 seconds
8 months ago
Unlocking Security Sales Success in the IT Channel
In this episode of Path to Growth, host Matt Yorke, CEO of The Channel Company, sits down with Danny Jenkins, co-founder and CEO of ThreatLocker, to discuss how cybersecurity vendors can drive meaningful business growth by empowering their partners. Together, they explore why simplicity is more important than ever in a noisy security landscape, how partner education has evolved into a core growth strategy, and why strong follow-up and communication skills are critical for technical leaders. This episode also examines the realities of AI in cybersecurity, cultural differences in partner enablement across global markets, and the principles behind building a product — and a company — designed for lasting success.
The Path to Growth
Welcome to The Path to Growth, a podcast by The Channel Company that delves into the strategies and insights driving success in the channel. In each episode, we converse with industry innovators to explore how technology leaders can scale smarter, move faster, and empower their ecosystems to exceed their growth goals. Drawing on The Channel Company's extensive experience in partner engagement, market intelligence, and revenue growth programs, this podcast offers valuable perspectives for navigating the evolving technology landscape on your path to growth.
