On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
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On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
Chris Dalton, Director of Customer Marketing at Clari, on Proactive Customer Marketing
The Peerbound Podcast
37 minutes 7 seconds
1 week ago
Chris Dalton, Director of Customer Marketing at Clari, on Proactive Customer Marketing
Chris Dalton, Director of Customer Marketing at Clari, reveals how he runs multiple advocacy programs as a one-person team at a 750-person company. He shares his vision for proactive customer marketing, why AI unlocks entirely new capabilities rather than just saving time, and the productivity habits that help him move faster than teams twice his size. Learn why tools don't solve psychology problems, how to build strong relationships with revenue teams, and why the future of customer marketing is about delivering what teams need before they even ask.
The Peerbound Podcast
On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
