Welcome to another episode of Pennock Knockdown, this time host Nikki sits down with Leslie Llewellyn, founder and principal strategist at Selo Studios, to dive into the world of modern digital marketing and brand strategy. With over 20 years of experience working with both startups and global enterprises, Leslie shares her journey from agency life in New York to launching her own consulting practice, navigating the evolving needs of clients along the way.
00:00 From Advertising to Fractional CMO
03:22 Overcoming Imposter Syndrome in Business
09:46 "Importance of In-Person Events"
13:37 Integrated Social and Search Strategy
15:51 Importance of a Solid Brief
20:22 Branding's Experiential Future
21:54 Discovering Career Paths Through Internships
24:30 Enjoyable Experience
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