In this episode, Martin sits down with Tanya Phillips, founder of Best Fur Forward, a unique e-commerce business born out of Tanya’s passion for animals and sustainability. Tanya shares her journey from being a dedicated vet to launching her own product—an eco-friendly, plant-based cat litter that is taking the pet care industry by storm.

Discover how Tanya turned a personal challenge into a thriving business idea, explored new horizons in China, and created a product that not only helps our furry friends but also contributes to a greener planet. In this insightful conversation, Tanya also highlights the importance of mentorship and how Realise Business has been an integral part of her entrepreneurial journey.

If you're thinking about starting a business, especially one rooted in a cause, this episode offers valuable lessons on perseverance, market research, and scaling with purpose. Tune in for an inspiring story of grit and creativity!