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The People of Digital Marketing
Kenny Soto
173 episodes
1 week ago
This podcast was created to get you promoted, help you impress your boss, and eventually give you the tools and info to become your boss. I'm here to help you become a marketing leader! In this show marketing experts and leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they're facing, and roadmaps for how to scale your growth as a digital marketer.
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Marketing
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All content for The People of Digital Marketing is the property of Kenny Soto and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast was created to get you promoted, help you impress your boss, and eventually give you the tools and info to become your boss. I'm here to help you become a marketing leader! In this show marketing experts and leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they're facing, and roadmaps for how to scale your growth as a digital marketer.
Show more...
Marketing
Business
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Here’s How to Learn The Skill of Linkbuilding with Dave Schneider - Episode #157
The People of Digital Marketing
36 minutes 58 seconds
1 year ago
Here’s How to Learn The Skill of Linkbuilding with Dave Schneider - Episode #157

Two years after graduating from Harvard with a degree in Applied Math, I quit my corporate job to travel the world with my then girlfriend for 5 years. Together we visited over 60 countries. During that time I launched and exited from my first SaaS, NinjaOutreach, an influencer marketing platform. Nowadays I run Shortlist.io, a boutique digital marketing agency. Our team is 20 people strong and we work on cool problems.

I've been on dozens of podcasts and my style is always to be engaging, energetic, and transparent - often focusing more on the realities and the failures than the highlights. 


Questions and topics we covered include:

  • The story of NinjaOutreach and what lessons do you take from that experience into the agency you manage today?
  • The latest trends in link building, whether or not link building is still an effective way to increase rankings
  • How to select websites (what's a good target what's a bad target)
  • Behind the scenes look at your data from building thousands of links
  • What to expect in terms of results (how long does it take to rank)
  • When linkbuilding is most effective and who it's most effective for
  • Google Generative Search experience, thoughts on how it will affect marketers?
  • Go to SEO and MarTech tools…

And more!


Connect with Dave on LinkedIn - https://www.linkedin.com/in/dave-schneider-8a693115/

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/


Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.


Music for this podcast comes from www.davidcuttermusic.com

The People of Digital Marketing
This podcast was created to get you promoted, help you impress your boss, and eventually give you the tools and info to become your boss. I'm here to help you become a marketing leader! In this show marketing experts and leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they're facing, and roadmaps for how to scale your growth as a digital marketer.