Kristin Fracchia is a growth and marketing exec who has helped scale companies from early stage to public, including Chegg and Magoosh. She is an unabashed generalist and lifelong learner, who has flexed between roles leading marketing, growth, sales, product, finance, business development, and business operations. Her current passions are helping companies leverage AI to their advantage and mentoring early career leaders. Prior to working in tech, she obtained a PhD and dabbled in academia, earning an excellence in teaching award from the University of California.   

Questions and topics we discussed in this interview include:

• How Kristin is learning about new tools like Clay.com to stay adaptable as a marketer in this budding field of GenAI
• How should marketers think about getting their brands more visibility on gen AI tools and chat-based search tools like ChatGPT?
• What’s the business impact that obtaining AI visibility would have on business growth?
• What is generative engine optimization (GEO)? And how is this field emerging and evolving?
• What tools can marketers use today to determine how their marketing is being impacted by genAI?
• What should marketers tell their leadership teams about how genAI search may impact their marketing strategies and how we should all start adapting

And more!

You can connect with Kristin on LinkedIn here - https://www.linkedin.com/in/kristinfracchia/

You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com