Shelagh Dolan is the Content Marketing Manager at Quora, where she has led the content strategy for Quora for Business, the platform’s advertising division, since June 2022. With over a decade of experience, Shelagh has a proven track record of crafting content strategies that align with sales goals and drive growth for global B2B brands. Before joining Quora, she held key roles as the Director of Content Marketing at eMarketer and Senior Content Marketing Manager at Business Insider.

Topics and questions we covered in this episode include:

• The key skills every entry-level content marketer should focus on developing in 2025
• The things that HAVEN’T changed in marketing (and probably won’t)
• Shelagh’s process for launching new product features
• How to prove that content is bringing in revenue and ROI?
• Shelagh’s advice for finding (and getting) great marketing jobs
• The challenges people don’t talk about when it comes to managing a team

And more!

Important Links

You can say hello to Shelagh on LinkedIn here - https://www.linkedin.com/in/shelaghdolan/

You can find me on LinkedIn here- https://www.linkedin.com/in/kennysoto 

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com