Nathan Yeung has over 10+ years of experience advising B2B businesses on their marketing strategy. He has helped companies build their marketing teams from 0-1, delivering GTM deployments, and launching new products into the market. 

“You know, 99% of the time marketing gets handcuffed…we have golden handcuffs.”

Questions and topics we covered:

• How Nathan’s past experience as a VP of Finance makes him a better marketing leader
• How would you suggest people find good marketers? How do we make ourselves a “good marketer?”
• What is the most important thing to know when it comes to implementing marketing as a function?
• How long does it take for marketing to become effective? 
• What’s the #1 thing you would do in any company as a marketing leader?
• Paying for ops and paying for creative = why it’s necessary
• How to build a marketing team from scratch
• How to avoid getting laid off as a marketer? Is it even possible?

Connect with Nathan via LinkedIn at - https://www.linkedin.com/in/yeungnathan/

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com