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The Perfect Press Release
Clement Stories
8 episodes
2 weeks ago
A four-part podcast series designed to help you write compelling and effective press releases hosted by expert Tom Clarke. With contributions from journalists, PR professionals and press release experts, this podcast takes a deep dive into all aspects of press release creation.
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Marketing
Business
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All content for The Perfect Press Release is the property of Clement Stories and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A four-part podcast series designed to help you write compelling and effective press releases hosted by expert Tom Clarke. With contributions from journalists, PR professionals and press release experts, this podcast takes a deep dive into all aspects of press release creation.
Show more...
Marketing
Business
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Episode 3: The Jigsaw
The Perfect Press Release
21 minutes 44 seconds
1 year ago
Episode 3: The Jigsaw

Today, we examine the famous press release template.

We look at the main components of your press release piece by piece, from the headline to the boiler plate.

Here’s a link to the example I talk about (08:00").

  • MoneyGram Celebrates Top Workplaces USA Award for Third Consecutive Year

In this series, I am joined by:

Freelance journalist Lauren Potts.

PR Account Director Duncan McKean.

And press release expert Andrew Woodall.

If you need help with press release writing or strategy, you can contact me in the following ways:

  • LinkedIn: linkedin.com/in/tom-clarke-a6732353  
  • Website: tjcclarke.co.uk
  • Email: tom@shinebrighterconsulting.co.uk

Many thanks to Jay Vydelingum at Clement Stories (https://www.clementstories.com/) for editing and production.

 

[Credits]

Coca-Cola 1971 - Hilltop “I’d like to buy the world a Coke” (C) The Coca-Cola Company 

Sourced YouTube: https://youtu.be/1VM2eLhvsSM?si=PLxILv4VnVMj8o7a

 

Music: 

Intriguing Potential by Northern Points

The Search by Northern Points

Namaste by Audionautix

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The Perfect Press Release
A four-part podcast series designed to help you write compelling and effective press releases hosted by expert Tom Clarke. With contributions from journalists, PR professionals and press release experts, this podcast takes a deep dive into all aspects of press release creation.