Setting goals should feel empowering…
So why do so many people end up frustrated, discouraged, or stuck by February?
You’re not lazy.
You’re not unmotivated.
You’re using a goal-setting system that focuses on outcomes instead of identity.
In this episode of the Personal Mastery & Growth Podcast, we explore why traditional SMART goals often fall short—and what actually drives sustainable change. You’ll learn how identity-based goals, values-driven action, and a clear sense of purpose work together to create momentum that lasts.
We’ll break down the neuroscience behind habit formation, why your brain prefers process over pressure, and how shifting from “what do I want to achieve?” to “who am I becoming?” can completely transform the way you approach growth, change, and consistency.
If you’re ready to stop chasing goals that fade and start building habits that stick, this episode gives you a smarter—and more human—way forward.
🔍 In this episode, you’ll learn:
✅ Why SMART goals aren’t wrong—but why they’re incomplete
🧠 How the brain rewires through repeated patterns, not one-time effort
🔁 Why outcome-focused goals collapse under pressure
🪞 How identity-based goals reshape behavior from the inside out
🧭 The role values play in sustaining motivation and alignment
🔥 How to uncover a powerful “why” that fuels long-term change
🛠 A simple, practical framework: Identity → Values → Process → Milestones
🎯 A weekly challenge to help you apply this approach immediately
If you’ve ever started strong but struggled to stay consistent—or felt like your goals never quite matched who you are—this episode will help you build a foundation for change that actually lasts.
🎧 Listen now and learn how to stop chasing goals—and start becoming the person who naturally lives them.
--------------------------------------------------------------------
Highlights:
00:00 – Intro
01:16 – Why most goals fall apart
02:02 – The limitations of SMART goals
03:29 – Why your brain resists outcome-only goals
04:15 – Neuroplasticity and repeated patterns
06:10 – Identity-based goals explained
09:08 – Values as the compass for behavior
1o
10:50 – The power of “Why” in sustaining change
12:27 – The Coach Jose goal-setting model
13:21 – Your weekly challenge
-----------------------------------------------------------
Ready to upgrade your mindset?
Check out The Mindset Makeover book and course: