Markets don’t just move, they mess with our minds. In this episode of The Personal Wealth Coach, Jake McClure takes you inside the psychology of financial chaos and explains why even smart investors make irrational choices when things get turbulent. From loss aversion and herd mentality to recency bias and framing, we unpack the mental traps that lead to panic selling and FOMO buying. But it’s not all theory. Jake connects these behaviors to real-world trends: skyrocketing tariffs, shifting holiday spending, and the inflationary ripple effect of consumer confidence. We explore why crypto’s deep dive isn’t just about technology, why gold still glitters for some, and why diversification remains the unsung hero of long-term success. If you’ve ever wondered how to keep your cool when headlines scream “crisis,” this episode is your roadmap. Learn why discipline beats speculation, why defining your financial purpose matters more than chasing the next big thing, and how to build strategies that thrive even when the world feels upside down. Because in the middle of chaos, calm isn’t just a mindset, it’s a strategy. This episode was recorded on November 21st, 2025. If you would like to contact us, please send an email to us at Jeff@tpwc.com or Jake@tpwc.com. We are happy to address any of your questions about Economics and Finance. If you are ready and would like to book an appointment either in office or over the phone, you can also send a message to us through the contact form on our website TPWC.com. ** The information provided in this episode is for educational purposes only and should not be considered investment advice. We are “The Personal Wealth Coach,” which is also the name of an SEC-registered investment advisory firm. However, being registered with the SEC does not authorize us to provide investment advice. Investment advice should be personalized, offered in a private setting, and be in the best interests of the individual as a fiduciary. If we make any fraudulent statements, you should report them to the SEC. The information presented in this educational episode has been obtained from sources that we deem to be reliable, but we make no warranty or guarantee as to the completeness or accuracy of said information.