Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
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Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
5 steps to innovation magic: Lessons from leading FMCG brands with Dan Quinn
The Persuasion Game
29 minutes
6 months ago
5 steps to innovation magic: Lessons from leading FMCG brands with Dan Quinn
In this episode of the Persuasion Game podcast, Adam and Laura sit down with Dan Quinn from The Forge to discuss the strategies and mindsets that underpin successful innovation.
Dan is The Forge’s Head of Innovation, and throughout his career has worked with some of the world’s biggest consumer brands.
This episode pulls together some key takeaways from leading figures at major FMCG brands, focussing on some of the biggest innovation themes, including (re)framing the opportunity, understanding consumer needs, the different challenges faced by challenger and established brands, and the universal need for authentic communication.
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This is an 18Sixty production for The Forge.
CREDITS:
Crafting unique non-alcoholic experiences with Imme Ermgassen, Botivo
https://open.spotify.com/episode/0cnDo3lI1wTkdZoKH8TPsg
Playing the innovation long game at Asahi with Grant Mckenzie
https://open.spotify.com/episode/3Glm247n4qyMFuJoMY7nZq
Breaking through in innovation with Jane Buck, Cadbury
https://open.spotify.com/episode/2GIFf2Ig2kCLomTNez8rEp
The Persuasion Game
Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
