Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
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Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
Advertising in the digital age with Nick Manning and Caroline Marshall
The Persuasion Game
38 minutes
9 months ago
Advertising in the digital age with Nick Manning and Caroline Marshall
In this episode of The Persuasion Game, Laura talks with Nick Manning, co-founder of Manning Gottlieb, and Caroline Marshall, former editor of Campaign, about the rapidly changing advertising landscape and discusses their pioneering 'Advertising: Who Cares?' initiative. This wide-ranging conversation explores the evolution of digital platforms, the impact on traditional media, and the importance of creativity in advertising.
CREDIT
Advertising: Who Cares? Website for information and sign up: www.advertisingwhocares.org
YouTube links for workstreams include:
Jenny Biggam, Trading, Transparency and Trust workstream: https://www.youtube.com/watch?v=10olFBhRoh0
Lucy Jameson, Creativity and Craft workstream: https://www.youtube.com/watch?v=Rv5vf4el8B8
Crispin Reed, Recruitment and Wellbeing workstream: https://www.youtube.com/@advertisingwhocares
Caroline reflects on ad legend Jeremy Bullmore: https://www.campaignlive.co.uk/article/tribute-jeremy-bullmore-caroline-marshall/1809671
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This is an 18Sixty production for The Forge.
The Persuasion Game
Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
