Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
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Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
How to thrive in an AI-powered world, with Anneke Quinn-de Jong, AI & U
The Persuasion Game
29 minutes
2 months ago
How to thrive in an AI-powered world, with Anneke Quinn-de Jong, AI & U
“AI is fantastic, but we also really need to think about how we, as humans, thrive in a world that is AI-powered.”
Anneke Quinn-de Jong is the perfect guest for this episode of The Persuasion Game podcast, where we take a human-centric look at the world of Artificial Intelligence.
It’s easy to be blown away by the technological advances that have been made, but where do people fit into the conversation?
Anneke believes the way we work, live and learn is fundamentally changing, the question is: are we ready for the scale of change that’s seemingly heading our way?
The conversation covers the impact AI is having on insights teams, how to get the most out of the technology, and what needs to be done to make sure the next generation of workers is ready for an AI-powered world.
Anneke was the former head of Brand and CX Insight at Philips, and has since set up her own consultancy, AI & U, which helps companies and businesses adapt and thrive alongside AI.
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This is an 18Sixty production for The Forge.
CHAPTERS:
(00:00) Introduction
(01:51) Understanding AI and Generative AI
(04:26) The Human Element in AI
(09:32) AI as a Sparring Partner
(14:34) Preparing Tomorrow’s Workforce for AI
(18:32) Human-AI Collaboration Success Stories
The Persuasion Game
Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
