Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
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Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
Reimagining funeral care with Poppy Mardall, Poppy’s Funerals
The Persuasion Game
31 minutes
8 months ago
Reimagining funeral care with Poppy Mardall, Poppy’s Funerals
In this thought-provoking episode, hosts Laura and Simon sit down with Poppy Mardall, founder of Poppy's Funerals, a company redefining funeral care with empathy, individuality, and transparency.
Funeral care is an industry with some of the most deeply entrenched traditions, but Poppy’s Funerals is doing things differently. Poppy shares her approach to empowering grieving families, her dedication to offering personalised and respectful experiences, and the importance of breaking societal taboos around death.
She is a truly inspiring entrepreneur, making a huge difference to people’s lives whilst disrupting one of society’s oldest professions.
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This is an 18Sixty production for The Forge.
The Persuasion Game
Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
