Join us for another installment of the The Phil Experience where we uncover another motorcycle entrepreneurial journey, featuring Alex Arkhangelskiy, the CEO of Business Development at Brake Free Tech. In this episode, Phil and Alex dive deep into the technology behind Brake Free, discuss Alex’s experience on Shark Tank, and explore the evolution of the product through its various iterations. Key highlights include: - What sets Brake Free apart in the market - The inception of Brake Free and its journey to the current model, including insights into prototypes that succeeded and those that didn't - Alex’s perspective on visibility, liability, and how the light fits into the market, addressing both concerns - The mission to enhance safety and reduce rear-end collisions - Alex’s personal entrepreneurial journey, the sacrifices he made, and the perseverance required to reach his current level of success. About Brake Free Tech: A smart wireless brake light that Instantly Improves your visibility. With its ultra-bright LED lights at driver's eye-level, you'll be more visible both day and night. Simply mount to the back of the helmets you already own. Website: https://www.brakefreetech.com A big thank you to this Episode's Sponsor: Mosko Moto Designed for Backcountry Travel. Adventure moto is brutally hard on gear. Rocky water crossings, rutted hill climbs, gnarly descents. Crashing, getting up, then crashing again. If all of that sounds familiar, we designed this gear for you. Website: https://moskomoto.com 🔹 Connect with Us: Web: http://www.motobeemer.com Instagram: @MotoBeemer Facebook: @MotoBeemer Thanks for watching! Ride safe and enjoy the journey.