The Piar Podcast features some of the most brilliant minds in Public Relations & Communications around the world, as well as a few Authors, Thinkers & Strategists from adjacent industries like: Behavioral Science, Marketing Analytics, Data Science, Philosophy & Mathematics.
What the podcast promises? Thought provoking ideas, questions & discussions. Topics and subject matter that elevates the Public Relations & Communications professional, and designed to give the listener a valuable perspective on becoming more strategic.
Front and center are tackling unique & complex business challenges, applying frameworks, methodologies, tools & techniques from other industries to the PR & Comms context, and helping Communicators navigate the AI Age while building confidence & trust with high-priority stakeholders along the way.
Whether you need to earn the respect and admiration of your team, executive & C-suite leadership, clients, or customers. Listening to the interviews from The Piar Podcast sets you apart from the crowd, should you enact, expand, and investigate the ideas discussed in our programming.
Heard a thought provoking take, concept, contrarian view? Double click by taking initiative to learn more about the subject using Generative AI, Connecting with our host & speakers on LinkedIn, or visiting www.piar.co for more details, information, and free resources.
The Piar Podcast is hosted by Tan Sukhera, CEO & Co-Founder of Piar. A company that co-creates specialized learning & training experiences in the form of unique workshops. Designed to help PR & Comms navigate the AI Age by uplifting them to a far more strategic position than ever imagined.
With help from frameworks, tools & thought exercises borrowed from adjacent industries as far reaching as Epidemiology, The Scientific Method, The Philosophy Of Science, Marketing Analytics, Behavioral Science, and Advanced Assessment Techniques.
The workshops are Mission Oriented, with a real goal, decision, challenge, plan, campaign, or challenge in mind. The underlying aim is to achieve a several orders of magnitude boost in two things:
Decision Quality & Judgement Quality.
These are the underpinnings of the future PR & Comms success. With so much execution being handled by Artificial Intelligence, the humans will compete fiercely on applying these two skills to their work.
This Podcast is a humanist mission to save PR & Comms leaders from future redundancy. While we can't save everyone from what's on the horizon. Consider yourself one of us. Join the community, support, follow, share, like & comment on our posts, and nudge us along in the algorithm wherever you find your programming.
PS: We love making new friends, so don't be shy to connect with us via our website, or find Piar on LinkedIn at:
https://www.linkedin.com/company/piarco
Always Think About Thinking ©
The Piar Podcast features some of the most brilliant minds in Public Relations & Communications around the world, as well as a few Authors, Thinkers & Strategists from adjacent industries like: Behavioral Science, Marketing Analytics, Data Science, Philosophy & Mathematics.
What the podcast promises? Thought provoking ideas, questions & discussions. Topics and subject matter that elevates the Public Relations & Communications professional, and designed to give the listener a valuable perspective on becoming more strategic.
Front and center are tackling unique & complex business challenges, applying frameworks, methodologies, tools & techniques from other industries to the PR & Comms context, and helping Communicators navigate the AI Age while building confidence & trust with high-priority stakeholders along the way.
Whether you need to earn the respect and admiration of your team, executive & C-suite leadership, clients, or customers. Listening to the interviews from The Piar Podcast sets you apart from the crowd, should you enact, expand, and investigate the ideas discussed in our programming.
Heard a thought provoking take, concept, contrarian view? Double click by taking initiative to learn more about the subject using Generative AI, Connecting with our host & speakers on LinkedIn, or visiting www.piar.co for more details, information, and free resources.
The Piar Podcast is hosted by Tan Sukhera, CEO & Co-Founder of Piar. A company that co-creates specialized learning & training experiences in the form of unique workshops. Designed to help PR & Comms navigate the AI Age by uplifting them to a far more strategic position than ever imagined.
With help from frameworks, tools & thought exercises borrowed from adjacent industries as far reaching as Epidemiology, The Scientific Method, The Philosophy Of Science, Marketing Analytics, Behavioral Science, and Advanced Assessment Techniques.
The workshops are Mission Oriented, with a real goal, decision, challenge, plan, campaign, or challenge in mind. The underlying aim is to achieve a several orders of magnitude boost in two things:
Decision Quality & Judgement Quality.
These are the underpinnings of the future PR & Comms success. With so much execution being handled by Artificial Intelligence, the humans will compete fiercely on applying these two skills to their work.
This Podcast is a humanist mission to save PR & Comms leaders from future redundancy. While we can't save everyone from what's on the horizon. Consider yourself one of us. Join the community, support, follow, share, like & comment on our posts, and nudge us along in the algorithm wherever you find your programming.
PS: We love making new friends, so don't be shy to connect with us via our website, or find Piar on LinkedIn at:
https://www.linkedin.com/company/piarco
Always Think About Thinking ©
What separates a vendor from an indispensable partner? The ability to think like an owner. In this episode of The Piar Podcast, host Tan Sukhera sits down with Jon Amar—strategic communications consultant, former startup founder, and celebrated for his no-nonsense hot takes on the PR industry—to explore what it actually means to win in public relations.
Jon brings a unique edge: he's taken a startup from zero to acquisition (Vetted, a PR technology platform acquired in 2022) and led communications across 20+ industries. His work has appeared in The New York Times, Bloomberg, CNBC, Fortune, and The Washington Post. But more importantly, he understands what founders and CEOs think about every day—and that changes everything.
What You'll Learn:
The Owner Mindset Shift – Stop being a line item in a marketing budget. Start getting invited into the boardroom. Jon explains how to switch from vendor to partner by understanding business goals, how clients make money, and where they need to show up to close deals. "You want to become so indispensable that you're basically the head communicator for all external and internal communications."
Why Big Agencies Struggle – Jon reveals the reality inside large agencies: quarterly profit chasing, constant turnover, and the "bait and switch" where senior people close deals then disappear. "Clients feel like they're not getting what they paid for because these agencies are so focused on quarterly growth and scale."
Building Business Acumen – Not everyone can be an entrepreneur, but anyone can develop an owner's perspective. Jon shares how reading business journals daily taught him to think in business terms and speak the language of executives.
The 7:1 Crisis – PR professionals now outnumber journalists roughly seven to one. Newsrooms are shrinking, reporters are underpaid and overworked, and earned media has become harder than ever to secure.
The Digital PR Collision – SEO experts are entering earned media without understanding PR fundamentals, creating confusion about what PR actually is. "They're making clients think PR is just link building. It's not. PR is trust building." Jon sees 2026 as the year traditional PR and SEO must unify.
The Corporate Newsroom Revolution – With AI services pulling more from company blogs, Jon predicts renewed investment in brand journalism. Big Tech is hiring head of content roles paying $200,000-$400,000. "Companies that will succeed in 2026 are treating their communications platform as if it were a newsroom." His advice? Hire journalists or former journalists.
Whether you're building a consultancy, leading in-house communications, or proving your strategic value to the C-suite, Jon's insights offer a blueprint for positioning yourself as the indispensable communications architect your organization can't live without.