In this episode, host Dustin Service sits down with Eric Little, CEO and co-founder of Edison Motors, the Canadian startup building diesel-electric hybrid trucks—and disrupting an industry along the way. From an off-grid idea in Merritt, BC, to a 300-acre headquarters in Donald, BC, Edison Motors is changing how we think about heavy-duty transportation.

Eric shares how trucks can work like trains, capturing energy downhill and cutting diesel consumption dramatically. He also opens up about Edison’s unique growth strategy—raising millions through crowdfunding and empowering thousands of everyday investors to own a piece of the company’s mission.

Topics Covered:

• The real story behind Edison Motors and why they stopped waiting for the Tesla Semi
• How regenerative energy and hybrid powertrains could reshape trucking
• The unexpected power of crowdfunding—and why Eric believes it’s the future of Canadian entrepreneurship
• Transparent growth: the pros and cons of building in public with thousands of small investors
• Why Canada’s manufacturing sector needs more hardware startups, not just software
• Inside Edison’s next chapter: building a 30,000 sq. ft. truck plant and expanding to 500 trucks a year

This episode is your front-row seat to a real-world case study in hardware entrepreneurship, community-powered investing, and industry disruption. Whether you’re curious about transportation tech, startup funding alternatives, or investing in innovation, this conversation will shift your perspective.

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