This week’s episode is your no-fluff guide to cleaning up your boards so Pinterest knows exactly who to show your Pins to — and your strategy finally works for you.

What I'm talking about on today's show:
✨ Why cluttered, outdated, or too-many boards confuse Pinterest
✨ How fewer, focused boards will boost your reach
✨ My step-by-step Board Audit Checklist so you can do this TODAY
✨ Easy SEO tweaks that actually help you get found
✨ A real Q&A from the Pinterest Business Community: does deleting old Pins help? (Hint: fresh Pins win.)
✨ And a simple Board Description Check-Up for quick results

Pinterest Tips + Takeaways that you can use now:

Quick Board Audit Checklist

Step 1 — Check your board titles.
Skip the cute but vague names. Your title is your keyword. For example, ‘Dreamy Things’ won’t get found — but ‘Minimalist Home Office Ideas’ will.

Step 2 — Archive or merge boards that don’t fit.
If a board doesn’t match your current offers or you haven’t touched it in years, let it go. Or merge it into a more relevant board so you keep any good Pins.

Step 3 — Refresh your board descriptions.
Write one or two sentences that clearly say what the board is about, using keywords people actually search for. Talk like a human, not a spam bot.

Example: “Discover cozy modern farmhouse kitchen ideas, easy DIYs, and budget-friendly updates.”

Step 4 — Put your best boards up front.
Rearrange your boards so your highest-impact ones are at the top. If you run seasonal promos — like holiday gift guides — move those up when it’s time.

Step 5 — Fill any gaps.
Look at your offers. Do you have boards for each piece of what you do? If you’re a Squarespace designer, you should have boards for branding tips, website inspiration, and maybe SEO basics. Make your boards support your entire client journey.

SEO Tips That Actually Work

✅ Use keywords people really search for — the words they’d actually type when they’re looking for solutions. ‘DIY closet organization ideas’ beats ‘Closet Vibes 2024’ every time.

✅ Put the main keyword at the beginning of your board title — it carries the most SEO weight.

✅ Write your descriptions like you’re talking to your dream client. No word salad, no keyword stuffing.

✅ Keep your boards alive — Pin regularly. Pinterest loves signs of life.

📌 Board Description Quick-Check:

Pull up your top three boards and run them through this:

✅ Does it clearly explain what the board’s about?
✅ Are you using real keywords your people actually search for?
✅ Does it sound like you, not a robot?
✅ Does it make someone want to follow that board or save Pins?
✅ Is it actually up to date with what you Pin now?

If you said ‘no’ to even one — update it today. Seriously, this tiny tweak keeps giving you SEO juice for months.

📊 Poll of the Week: How many boards do you really have? Vote on Spotify or DM me your number @bodymindmoodfit or @thesimplesitelab — no shame!

💬 Join the Pinterest Business Community! Sign up if you haven’t yet, and tag me when you do — I wanna cheer you on.

Next week, we’re talking about how to get more clicks from your Pins — because reach is nice, but clicks bring the leads.

✔️ Follow me here on Spotify so you never miss an episode — new ones drop every Thursday.

Until then — keep pinning with purpose! ❤️