Kicking off a project can make or break its success, and the fashion industry knows this all too well. In this episode of The PMO Playbook, host Tiffany dives into the Project Initiation Phase using PMI’s framework and explores how a strong start led to the successful PrettyLittleThing rebrand.

Learn how to define clear objectives, align stakeholders, and set realistic timelines — all while anticipating potential risks. Whether you’re launching a new initiative or refreshing a brand, this episode offers actionable insights to ensure your project starts on the right foot. Tune in to discover how solid initiation leads to runway-ready results.

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