The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.
Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.
Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.
Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery of political persuasion.
Hosted on Acast. See acast.com/privacy for more information.
The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.
Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.
Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.
Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery of political persuasion.
Hosted on Acast. See acast.com/privacy for more information.
What does political polling for a campaign really look like behind closed doors?
On this episode of The Political Marketing Podcast, we're joined by Peter McLeod, founder of Hold Sway, a research, insight and strategy agency, and a veteran of Labour's 2015 and 2024 general election campaigns. As a former VP at the iconic Democratic polling firm Greenberg Quinlan Rosner (GQR), Peter brings over 20 years of expertise to explain how polls are used—and often misunderstood—in the high-stakes world of political communication.
We pull back the curtain on the day-to-day grind of a campaign pollster, the strategic thinking that defined the 2024 general election, and the profound shift in how voters now engage with political parties.
In this episode, we discuss:
The Campaign Playbook: What does a campaign pollster actually do? Why Labour was running focus groups almost every night of the 2024 campaign.
Polls are NOT Policy: Understanding the crucial distinction between using research to inform communications versus setting government policy.
Wide But Shallow: An insider's breakdown of why the 2024 campaign felt "cautious" and what the "wide but shallow" support critique actually means for Labour.
The Two-Point Swing: Why strategically, winning a voter from the Conservative/Reform block is "worth twice as much" to Labour as winning a progressive voter.
Voters as Shoppers: How the total breakdown of rigid Party ID is forcing all campaigns to rethink their strategy, and why you can't take any vote for granted.
The Next Big Shift: Peter's view on the future of political campaigning, from data to cultural change.
If you want to understand the strategic forces shaping our political landscape and the mechanics of how votes are truly won, this is a must-listen episode.
#PoliticalMarketing #Labour #Polling #GeneralElection #ElectionStrategy #VoterInsight #UKPolitics #PeterMcLeod #Podcast #PoliticalStrategy #Campaigns
Hosted on Acast. See acast.com/privacy for more information.